Deutsche Messe and Italian Exhibition Group, two of Europe’s largest exhibition organisers with pre-covid turnovers of €355 and €179 million respectively, had already signed an initial business agreement in March 2021 to organise a series of events in Mexico. Now they have signed a memorandum of understanding (MoU) that foresees a 50 percent acquisition on the part of IEG of Deutsche Messe’s companies in Mexico, Canada, and the USA.
The remaining six Mexican trade shows in Deutsche Messe’s portfolio are MEM Industrial (March 2023), Agrotech Mexico and World Seafood Industry (both April 2023), Solar Power Mexico, (July 2022), Festival del Adulto Mayor GTO (August 2022), and Industrial Transformation Mexico (October 2022).
In Toronto, Canada, Deutsche Messe presides over the renewable energy sector with ETC Electricity Transformation Canada (October 2022). The American edition of the HANNNOVER MESSE, the leader on the theme of industrial transformation, has been taken to the United States (September 2022).
“We are very much looking forward to intensifying our cooperation with IEG as a competent, growth-oriented partner that manages a trade fair portfolio that ideally complements Deutsche Messe AG’s events in the Americas,” said Dr. Jochen Köckler, Chairman of the Board of Management of Deutsche Messe AG. “Building on our very fruitful and positive initial experiences of working together in Mexico, we are now taking the next logical step and are aiming to further scale our success story”.
“With this new and wide-ranging agreement,” commented Corrado Peraboni, CEO of IEG, “Deutsche Messe and IEG will add new elements of substantial sharing, making way for a stable and total collaboration that will bring together organisations and expertise and enhance the value of the activities carried out in the countries covered by the joint venture, which are strategic on the global economic chessboard. The absolutely complementary nature of the portfolios of the two companies is the best prerequisite for the agreement to turn out to be Win-Win.”