IMEX: Association Focus at Sheraton Frankfurt Airport Hotel

Wednesday, 03.04.2024
Association Focus is sponsored by Amsterdam Convention Bureau and takes place at the Sheraton Frankfurt Airport Hotel on Monday May 13.

Association Focus is a collaboration with ICCA, AC Forum and ASAE; photo: IMEX Frankfurt

Association Focus, sponsored by the Amsterdam Convention Bureau, explores the paramount importance of adaptation for association planners grappling with an evolving landscape. Taking place on 13 May, ahead of IMEX Frankfurt, this collaboration with ICCA, AC Forum and ASAE offers a comprehensive exploration of key issues.

Darren Edwards, a remarkable disabled adventurer, shares profound insights on resilience in his session ‘The Adaptive Mindset: Five Pillars for Overcoming Adversity’. Drawing on his personal journey, Edwards highlights the indispensable role of adaptability and mental toughness in overcoming challenges.

Urgency of preparing for the future workforce

Meredith Ellison’s discussion on upskilling underscores the urgency of preparing for the future workforce amid rapid technological advances. Veemal Gungadin’s exploration of the impact of AI on associations addresses the imperative for organisations to effectively harness this transformative technology.

Pigalle Tavakkoli makes the case for creating events that leave a lasting impact, emphasising the power of emotional resonance to drive meaningful change beyond the confines of the event space. Guy Bigwood’s focus on sustainability highlights actionable strategies for integrating environmental responsibility into event planning practices.

“Create a solid base for future business success”

“While global recovery is progressing, there are still significant economic, political and environmental challenges on the horizon,” says Carina Bauer, CEO of the IMEX Group. “Our international roster of speakers is set to share their take on the skills needed for the journey ahead, namely: adaptability, innovation, resilience and a collaborative spirit. Our dedicated day of learning and connections for association professionals is a sure-fire way to create a solid base for future business success.”

Taking place at the Sheraton Frankfurt Airport Hotel, the event will provide a key learning and networking platform for association professionals.

Supported by the Amsterdam Convention Bureau and delivered in partnership with ICCA, AC Forum and ASAE, Association Focus promises invaluable insights and resources for navigating the complexities of today’s dynamic landscape.