The IMEX Group has extended its partnership with GES, a global experiential marketing and logistics partner for the exhibition and live events industry, to 2026, building on a decade-long collaboration.
GES has been the official service contractor for IMEX America since the launch of the first show in 2011. The two companies partnered to produce IMEX America 2021 last month in Las Vegas, attracting over 8,600 participants. The contract extension from 2023 to 2026 is a commitment to continued collaboration and a positive sign of recovery in the business events sector, according to the IMEX Group.
Mark Mulligan, Director of Operations at the IMEX Group, explains: “We’ve worked closely with GES since the inaugural IMEX America and they have joined us on our journey as we’ve grown and evolved the show to meet with the changing needs of the business events sector. We really value our continued collaboration, never more so than this year when we worked through a challenging climate to create a positive experience for our industry.”
“IMEX America is the first large show I’ve produced since February of 2020, and I couldn’t be more thrilled with the final result, says Rob Noble, GES Senior Director Client Relations.”
IMEX in Frankfurt 2022 is scheduled to take place at Messe Frankfurt from 26 to 28 April 2022 and IMEX America will be held 11 to 13 October 2022, again at Mandalay Bay, Las Vegas.
GES is a Viad Corp company with a legacy spanning more than 90 years. The live events company provides exhibition services, brand experiences, and live event venue services throughout the U.S., Canada, Europe, and the Middle East.