ROI. After the successful certification seminar in Europe with Jack Phillips, founder of the Phillips method for evaluating the commercial success of meetings and events, the European Event ROI Institute has launched a series of German-speaking seminars. This interactive training teaches the basics of the monitoring and evaluation method: on 21 April 2008 in Frankfurt, 21 May 2008 in Munich, 5 June 2008 in Stuttgart, and 26 June 2008 in Frankfurt. The seminar costs 575 euros plus 19% VAT. Proving the Value of Meeting & Events. How and Why to Measure ROI is the title of a newly published book. Unlike other guides it focuses on event case studies and is addressed to meeting and event managers looking for a hands-on and established method for measuring ROI. You can order it for 40 euros plus VAT from HOST GmbH in Frankfurt. Siegmar Ley, Managing Director of HOST, is the Germany partner of the European Event ROI Institute (ley@eventroi). www.eventroi.com