ITB Asia 2024 Achieves Record Attendance and Engagement

Monday, 28.10.2024
With over 45,000 business appointments and more than 18,500 attendees from 85 countries, ITB Asia 2024 reaffirms its status as a key event for the Asia-Pacific travel industry.

2024 Opening Remarks & Keynote at ITB Asia. Picture: ITB Asia

The 2024 edition of ITB Asia concluded successfully, attracting 1,950 exhibitors and over 1,400 buyers, creating a comprehensive networking and business platform. The event also hosted the ITB Asia Conference, where 160 speakers covered essential topics including sustainability, travel technology, and market trends, further contributing to industry development.

Expansion of Travel Tech Asia and Focus on Innovation

Held in Singapore, this year’s ITB Asia included an expanded Travel Tech Asia segment, emphasizing advancements in hotel technology, AI-driven systems, and sustainable practices aimed at enhancing the future of accommodation and guest experiences. Notable sessions featured senior executives addressing shifts in MICE, corporate, and leisure travel, alongside the evolving role of digital transformation in the sector. The next ITB Asia is set for 15–17 October 2025.