The 2024 edition of ITB Asia will take place in Singapore. The ITB Asia Conference 2024 will explore the theme “Innovating for Tomorrow” from 23 to 25 October at the Sands Expo & Convention Centre in Singapore. The event will focus on innovation and resilience in travel and tourism under the motto “Strengthening Future Resilience in Travel and Tourism”.

The event will bring together industry leaders from organisations such as Booking.com, Tripadvisor and the World Travel & Tourism Council (WTTC) to discuss the latest trends and innovations influencing the future of travel.

“The most pressing topics critical to the future of MICE, corporate travel, leisure travel, and travel technology will be discussed by a line-up of high-calibre international speakers to strengthen the industry’s resilience and pave the way for the future”, says Joyce Wang, Executive Director of Messe Berlin Asia Pacific, the organiser of ITB Asia, MICE Show Asia and Travel Tech Asia.

The conference will feature keynote addresses by Liz Ortiguera of WTTC and Kevin Goh of CapitaLand, who will address global sustainability trends and the transformative role of technology in the industry. The conference will also feature sessions on sustainable tourism, luxury travel, and the impact of AI and digital innovation, alongside MICE Show Asia and Travel Tech Asia.