The Penang Convention & Exhibition Bureau (PCEB) and Malaysia Aviation Group (MAG) have formed a partnership to strengthen their connections and to push the Malaysian state’s economy, including offering special airfare rates for travellers to business events.

PCEB and MAG signed a Memorandum of Understanding (MoU) to extend MAG’s role to support and facilitate connectivity for business travellers and business events in Penang.

„I have credence that MAG via Malaysia Airlines and Firefly will add more direct connections to Penang and build Penang as the country’s second international hub, and I am confident that this relationship will be critical in helping Penang and the industry to expand in leaps and bounds,“ said Chow Kon Yeow, Chief Minister of Penang.

According to PCEB chief executive officer, Ashwin Gunasekeran, his bureau has acquired 28 hybrid conferences for the year 2022, as well as 11 for the year 2023. MAG will join PCEB at all trade fairs and road shows that the bureau visits as part of this strategic collaboration, giving the national airline a stronger brand presence

The alliance „signifies a renewed hope and commitment to stimulate the recovery and demand of Business Events in Penang“, says MAG Group Chief Executive Officer Izham Ismail.