Melbourne Convention and Exhibition Centre (MCEC) has appointed Melissa Sweetland to the role of Chief Commercial Officer. According to MCEC, the Chief Commercial Officer role will bring together all the commercial aspects of MCEC’s business under one hat, including IT, Sales and Marketing. The aim is to bolster MCEC’s capabilities in this area and focus on driving opportunities and partnerships, both existing and new.

Melissa Sweetland will commence as Chief Commercial Officer at MCEC on Monday 19 July 2021. She joins MCEC from her own strategic advisory firm, which she is currently running. Prior to that, she was Deputy Vice Chancellor, Engagement & Vice President at RMIT University. She has had senior leadership experience and has worked across a variety of sectors including education and banking.

MCEC Chief Executive Peter King says: “Melissa’s appointment comes at a time when we require additional commercial experience, strategic guidance and some new perspective to drive innovation for our business.”