This close working partnership across two of the city’s major target markets aims to bring together diverse audiences, stakeholders, sponsors, and organisations, enhancing the city’s appeal, delivering more events and maximising the benefits for its partners.

To support this focus, the Ottawa Tourism team will be showcasing the city’s event infrastructure and ability to deliver long term event solutions at a series of events beyond the sector, including:

• Sport Accord in Birmingham, UK, where Ottawa Tourism will be continuing the growth of relationships and seeking new opportunities with international sport federations.

• SportsPro Live in London, UK, where Ottawa’s Mayor will be part of the speaking panel, just a couple of days after completing the London Marathon, as part of an international trade mission to the UK’s capital city.

• Sport Event Congress, Winnipeg, Canada, where Ottawa will be a part of the event bringing together national sport organisations, municipalities, and suppliers, with a focus on Canada’s $7.4 billion sport tourism industry.

Lesley Pincombe, Vice President, Meetings & Major Events, Ottawa Tourism said: “There is far greater synergy than many people realise between the organisation of association conferences and major sporting events.  In general, they both have long lead times, city-wide impact, long-term legacy and a high-profile, making them the ideal combination when it comes to strategic targeting as a DMO.  We have seen this partnership approach already bear fruit, particularly as so many of the major sporting events have associated conferences or supplier and stakeholder events of note.  Now, is the perfect time for us to expand on a strategy that is already working for us, and we look forward to seeing its success.”