Professional Congress Organizers (PCOs) are meeting in Athens for their annual gathering to discuss issues and answers to this tough economic period and to show that face to face meetings are still very important in such times. Greece has the honor to host the 41st IAPCO Annual Meeting and General Assembly, held in Athens in Grande Bretagne Hotel on 18-21 February 2010.
The program includes a wide range of topical subjects that cover all aspects of event planning and organization including procurement, long-term forecasting in Vision 2020, and the position of the pharmaceutical companies within today’s market and the collaboration between PCOs and the Convention Bureau. The delegates will also get updated on other issues such as sustainability in the congress industry, the evolvement of clients and the impact on today’s business. Delegates will also participate in working groups and think tanks focusing on specialized topics.
IAPCO strongly believes that there are opportunities to be had in these tough economic times. Despite the current slowdown of the world’s economy, the results of the IAPCO annual survey continue to show that meetings are still a crucial factor of economic growth and a strategic element of an association or company’s development.
“An event is an opportunity to create a face-to-face experience and an opportunity to reach out and communicate a brand, a new technology, a new study”, said Patrizia Semprebene Buongiorno, President of IAPCO, “Meetings have a strategic value because they are part of the corporate business marketing mix”.
