Registration is now open for IBTM World 2024, scheduled for November 19-21 at Fira Gran Via in Barcelona. IBTM World is a major event for the business events industry, drawing over 12,000 exhibitors, buyers, and attendees to network, learn, and conduct business.

The 2024 theme is “People. Power. Potential.,” emphasizing the importance of human connections in the industry. The event will leverage advanced digital tools to enhance the event experience through performance measurement and data-driven decision-making.

New features for 2024 include:

• Exceptional Experiences: Showcasing innovative strategies for creating impactful business events.
• The Forum for Advocacy: An invitation-only gathering to discuss advocacy issues, featuring senior leaders and policymakers.
• Hotel Pavilion: A dedicated space for independent and small hotel businesses with luxury amenities.

A welcome party will celebrate the 20th anniversary of IBTM World in Barcelona, featuring regional pop-up stores and tapas food trucks.

According to a press release, the 2023 edition was highly successful, with 2,250 exhibitors from over 150 countries, 4,000 buyers, and over 132,000 business connections made. More details about the 2024 event, including 20th-anniversary celebrations, will be announced soon.