The GDP survey shows ongoing cost increases, tight budgets, and the growing use of AI in the MICE industry. With responses from 165 global meeting and event professionals, the report highlights concerns with inflation, rising accommodation rates, and the need for strategic cost management.

The survey reveals significant disparities in budget growth across regions. U.S. and Canadian planners saw 44 % of budgets increase, compared to just 27 % of international planners. Rising costs in hotels, food and beverage, and A/V equipment continue to be major challenges, with many budgets failing to keep up with inflation. Additionally, the adoption of AI tools, including ChatGPT and Microsoft CoPilot, has significantly increased, aiding planners in their day-to-day operations.

Cost Management and AI Integration on the Rise

To manage escalating costs, planners are turning to early contracting, reducing event days, and consolidating programs. At the same time, the growing integration of AI tools is helping planners streamline operations and reduce costs. Nearly half of respondents report regularly using AI, up from 30 % at the end of 2023. However, budget constraints remain a pressing issue, particularly in international markets, where 22 % of respondents have seen budget decreases.

Read the full GDP’s Meetings & Events Pulse Survey