The SITE Nite Europe will take place on 14 May 2018 in the Intercontinental Frankfurt. The event on the previous evening of IMEX will be opened by Annamaria Ruffini, SITE’s president for 2018.

Annamaria is a legacy incentive travel professional whose entry into the world of incentive travel came way back in the 1980s via Mario Rosellini and VET DMC, one of Italy’s first incoming agencies to specialize in high touch incentives. She quickly absorbed both the client-facing programme design side and the qualifier-facing programme delivery side.

Her company Events In & Out Srl offers DMC services all over Italy for overseas customers and incentive programme design and delivery all over the world for Italian clients. Annamaria is proud to be the first Italian to lead the association.

Apart for building industry alliances, Annamaria’s other priority for her year as SITE President is to keep Sustainability front and centre in the world of incentive travel.