The South American MICE Alliance has presented the results of its reactivation survey “Towards the new meetings industry”. According to the survey, 60% of the associations surveyed plan to organize at least 3 events during the next 5 years, which shows a sustained recovery of the meetings industry in the medium-term.
The corporate sector shows a short-term recovery, given that two thirds of the respondents have already received requests and have sent proposals for the second semester of 2021 and for 2022.
The high season projection remains between the months of August and November for the Latin-American region, and despite that a lot has been expressed about the reduction of the number of participants, one third of the associations expects the attendance of more than 1000 people to their events.
The post-COVID era marks a difference in the way associations select the destination for their events, being of preference, criteria as the implementation of biosafety protocols, the country´s entry requirements, prices, and cancellation policies.
The associations surveyed expressed that the main actions expected from the Convention Bureaux are, in order, the following: support with the articulation of public and private entities, support in the promotion and marketing of the event, and recommendations on the destination´s local offer.
“The trends presented in the survey report are a very valuable input for all the actors of the M.I.C.E. industry, given that new decisions will be taken based on precise information”, expresses Liliana Orbegozo, Executive Director of the Greater Bogota Convention Bureau.
Members of the South American MICE Alliance are the Convention Bureaux of Bogota, Buenos Aires, Lima, Sao Paulo and Quito Tourism. The results were presented in a hybrid event that took place in the Hilton hotels located in Bogota, Lima, Quito and Buenos Aires, with the hub at the Hilton Bogotá Corferias and with RLA LATAM as audiovisual sponsor.