Strategic Partnership Announced for Arabian Travel Market 2025

Tuesday, 29.10.2024
ICCA, GBTA, and ATM form a new strategic alliance, highlighting business travel and MICE sectors at Arabian Travel Market 2025 in Dubai.

ICCA Establishes Official Partnership with Arabian Travel Market and GBTA . Picture: 2024 ICCA

The International Congress and Convention Association (ICCA) and Arabian Travel Market (ATM) have established a strategic partnership with the Global Business Travel Association (GBTA) for ATM 2025, scheduled for April 28 to May 1, at the Dubai World Trade Centre. The partnership aims to bring industry insights and opportunities for growth in the MICE and business travel sectors, with ICCA and GBTA joining ATM as official knowledge partners.

Growth in Global Business Travel and MICE Insights

As the business travel sector continues its upward trajectory, fueled by post-pandemic demand and a solid economic outlook, ATM’s collaboration with ICCA and GBTA will offer attendees sessions on trends, innovations, and best practices. According to the 2023 GBTA Business Travel Index™ Report, global business travel spending surged by 47 % to $1.03 trillion in 2023 and is projected to reach nearly $1.8 trillion by 2027.