Results. Fast Future Research today launched the findings of the ‘Future Meetings Experience’ online survey. A total of 1125 respondents from 76 countries completed the global online survey which ran from November 2009 to January 2010. A broad range of industry sectors were represented. The research was conducted as part of phase 1 of the Convention 2020 study on the future of meetings, venues and destinations. The biggest current barriers to event effectiveness are seen to be the cost of attending, poor organisation and a lack of focus in the design. The quality of content, interaction, technology and networking were seen to be the main drivers of an effective and exciting event. The Quality of Networking (76%) was the biggest single factor that would encourage delegates to attend events, less than 50% cited price as an influencing factor and only 1% said they would not attend live events in 2020. The founding sponsors for the study are ICCA – The International Congress and Convention Association, IMEX the leading industry trade show and Fast Future Research.
