AIBTM. Post show research conducted following AIBTM 2013 has identified a clear demand expressed by U.S. Hosted Buyers attending, for a greater European exhibitor presence at AIBTM 2014, which is set to take place at the Orange County Convention Center, Orlando, Florida from 10-12 June, 2014.
 
Qualitative analysis conducted pre and post-show with AIBTM Hosted Buyers specifically identified Austria, Croatia, Czech Republic, Hungary, Poland, Austria and Slovenia as key regions of American buyer interest. Further post-show evaluation found that nearly half of AIBTM buyers specifically selected Central and Eastern Europe as a key region of interest for placing outbound business and 60% of buyers identified that they went on to place orders in excess of $600,000 as a direct result of their participation at the show.
 
Maria Theresa ‘Tisa’ Nava, CGMP, Program Director, MICE, AGORA, who attended AIBTM 2013 as a Hosted Buyer commented, “I am very interested in Central and Eastern Europe, as I have clients that have been interested in having their annual international meeting in that region. I’m always looking for destinations that are new, safe, and interesting for the meetings I am working on, and Eastern and Central Europe provides a welcome change for my clients. Having destinations from the ‘Old World’ is a welcome relief. I would like to give them history and a regal approach to the meetings, which would encourage interest, curiosity, and attendance.”
 
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