Initiative. The International Lymphoedema Framework conference – which started on 22nd March – is the first to take part Brighton’s viral marketing campaign launched only a month ago. Delegates will produce photographic diaries capturing their experiences whilst visiting the city, these images will then be uploaded on to a dedicated microsite. Darren Johnson, Convention Bureau Sales Manager, VisitBrighton comments: “We are delighted that the International Lymphoedema Framework is taking part in our initiative and so soon after it was launched. “We want delegates to record their experiences – not just at the conference but also what they did afterwards; the restaurant they ate at, the show they saw. All of these experiences are what make Brighton a renowned leisure destination – and soon delegates will see that it is these experiences make Brighton an exceptional business destination.” Pierre Gonon, International Project Manager, International Lymphoedema Framework comments: “I’ve never been asked to get involved with anything quite like this before. It’s a real Brighton idea and I, for one, am looking forward to seeing the images!”
