Stockholm. Stockholmsmässan’s main entrance will be turning back into a busy building site for the next few months. This is the final phase of building work and on 14 August – just one day before the first exhibition of the fall opens – the gleaming new entrance area will be finished. When the major project to remodel the main entrance of the Nordic region’s largest exhibition and congress center got under way last year, its purpose was to enhance the level of two particular aspects: Inspiration and function.
“People attending one of our events, regardless of whether it’s an exhibition or a conference, should be in a good mood before they’ve even stepped through the doors. Clearly, the entrance is the visitor’s first impression of the venue and we want the positive experience to start there. Many of our competitors elsewhere in Europe have invested heavily in their venues in recent years and we need to keep up to be able to be a good choice in the future as well,” comments Stockholmsmässan’s CEO Patric Sjöberg. “As far as function goes, the main concern has been to improve logistics at times of heavy visitor flows and parallel events in the building – when exhibitions coincide with a congress or other large meeting, for instance. The new entrance will make it easier for visitors to understand where to go and avoid colliding with visitors attending other events. The entire entrance area is also being roofed over, which has been on our wish list for some time.”
Remodeling work on the entrance area covers about 2,200 square meters and is expected to be completed by 14 August. The architects are Rosenbergs Arkitekter and the building contractor is Värmdö Bygg.
