World Travel Market London 2024 is set to be the biggest event to date, with an expected 7% growth in exhibitor numbers and expansion into new halls at ExCeL London. The event, taking place from 5th to 7th of November, will feature around 4,000 exhibitors, including 80 new participants, reflecting the continued growth of the global travel industry.

Increased participation from key sectors

There has been a 9% rise in destination market participation, with over 135 National Tourism Organisations attending. In addition, the event has seen a 71% increase in non-destination travel brands, alongside significant growth in accommodation and technology exhibitors. The Africa region is the fastest-growing, driven by proactive post-pandemic strategies from nations like Morocco and Egypt.