Taking place from 3 to 6 May 2027 at the Dubai World Trade Centre, the 34th edition of ATM will examine how destinations and travel businesses can respond to evolving demand. The theme, Travel without boundaries: Shaping global travel through experience, reflects a growing focus on journeys built around culture, gastronomy, wellness, adventure, music and sport. According to the ATM Travel Trends Report 2026, produced with Tourism Economics, 40% of consumers are also more interested in meeting local people, while 30% report increased interest in event-related travel.

ATM 2027 to Explore New Tourism Opportunities Through Experience and Innovation

The programme will be structured around four pillars: Experience without boundaries, Opportunity without boundaries, Innovation without boundaries and Possibility without boundaries. Discussions will focus on emerging markets, new commercial opportunities, technology-enabled travel experiences and cross-sector collaboration. ATM Travel Tech will return to showcase technologies shaping the travel experience, while the Global Stage, Future Stage and Experience Hub will host discussions, roundtables and networking. The report forecasts international arrivals to grow by 8% worldwide and 17% across the Middle East, North Africa and South Asia (MENASA) in 2027, with global visitor nights projected to exceed 29 billion by 2030.