BrandEx Award: Gewinner auf der BOE ausgezeichnet

Mittwoch, 11.01.2023

Execution time: 0.0003 seconds

Am gestrigen Abend wurde auf der BOE in Dortmund die BrandEx Award in insgesamt 16 Kategorien verliehen.

Gestern Abend hatte das Warten ein Ende: Im Rahmen der Messe Best of Events (BOE) in Dortmund wurden herausragende Kreativleistungen der Live-Kommunikationsbranche mit dem BrandEx Award 2023 ausgezeichnet. Initiiert wurde der Kreativwettbewerb bereits zum fünften Mal vom Studieninstitut für Kommunikation, von der Messe Dortmund, von der fwd: Bundesvereinigung Veranstaltungswirtschaft e. V. und vom BlachReport.

In insgesamt 15 Kategorien konnten sich die Unternehmen aus der Kommunikationsbranche bewerben, dafür gab es im Vorfeld 87 Bewerbungen. Auch ein Nachwuchspreis der sogenannten „Kategorie Fresh“ wurde ausgelobt. Letzteren konnten zwei Nachwuchskräfte der Agentur Schachzug für ihr Konzept „Vergissmeinnicht“ für StrassenBlues entgegennehmen.

Großer Gewinner des Abends war die insglück Gesellschaft für Markeninszenierung, die gleich zwei Trophäen in Gold abräumte, insgesamt kam das Unternehmen auf vier BrandEx Awards. Auch das Büro für Konzeption und Inszenierung onliveline aus Köln war erfolgreich, es nahm gleich sieben Awards mit nach Hause, einen davon in Gold.

Dies sind die Gewinner des BrandEx Awards 2023 in den verschiedenen Kategorien:

Best Brand Activation
Gold: IBM Dickes B! (George P. Johnson)
Silber: Caparol PowerTour 2022 (Voss+Fischer)
Bronze: Michelin at IAA Mobility 2021 (Uniplan)

Best Brand Architecture
Gold: Panasonic IFA 2022 (Dart Design Gruppe)
Silber: Vodaphone Booth X OMR Festival 2022 (Service Factory)
Bronze: Kazakhstan Pavilion Expo 2020 – Gateway to tomorrow (insglück Gesellschaft für Markeninszenierung)

Best Conference
Gold: tWEx – together WE X (circ)
Silber: Digital X 2021 (DO IT! Gesellschaft für Field Activation, Eventmanagement und Sponsoring)
Bronze: HHS 2021 (onliveline)

Best Corporate Event
Gold: Dachser GLC 2022 (onliveline)
Silber: The Digital ID.5 Experience (fischerAppelt, live marketing)
Bronze: tWEx – together WE X (circ)

Best Digital Architecture
Gold: Bosch Rexroth Hybrid Shopfloor (MCI Deutschland)
Silber: Dachser GLC 2022 (onliveline)
Bronze: IBM Think Virtual Pop-up (George P. Johnson)

Best Digital Event
Gold: Dürr Open House 2021 (what when why)
Silber: The Digital ID.5 Experience (fischerAppelt, live marketing)
Bronze: Dachser GLC 2022 (onliveline)

Best Execution Event
Gold: Kazakhstan Pavilion Expo 2020 – Mainshow „Unlimited Space“ (insglück Gesellschaft für Markeninszenierung)
Silber: 100 Jahre R+V – Anniversary Event (onliveline)
Bronze: Digital X 2021 (DO IT! Gesellschaft für Field Activation, Eventmanagement und Sponsoring)

Best Formats Event
Gold: Digital X 2021 (DO IT! Gesellschaft für Field Activation, Eventmanagement und Sponsoring)
Silber: Fujitsu CX Lab (Schachzug – Agentur für Markenkommunikation)
Bronze: IBM Pop-up Roadshow (George P. Johnson)

Best Motivation / Best Employee Event
Gold: AWAK3 – Das Mitarbeiterfestival (fünfdrei eventagentur)
Silber: Dachser GLC 2022 (onliveline)
Bronze: 100 Jahre R+V – Anniversary Event (onliveline)

Best Thematic Exhibition
Gold: Museum of the Future – Journey of the Pionere (Atelier Brückner)
Silber: From the Deep into the Future (Event Manufaktur)
Bronze: Kazakhstan Pavilion Expo 2020 – Gateway to tomorrow (insglück Gesellschaft für Markeninszenierung)

Best Live PR
Gold: Kazakhstan Pavilion Expo 2020 – Mainshow „Unlimited Space“ (insglück Gesellschaft für Markeninszenierung)
Silber: SeeFashion Hybrid Fashion Show Berlin (Blue Scope Berlin)
Bronze: Škoda Explore More Event (Schachzug – Agentur für Markenkommunikation)

Best Execution Architecture
Gold: Pavillon Monaco – Expo 2020 Dubai (facts and fiction)
Silber: Qatar Pavillon Desert Nest @ Floriade Expo 2022 (kpm3 AG)
Bronze: The Green Arch – Belgian Pavilion at Expo 2020 Dubai (facts and fiction)

Best Store Concept
Gold: OBI MachBar (Framework)
Silber: Kare City Studio (The Retail Performance Company)
Bronze: The Adventure Hub (The Retail Performance Company)

Best Stand M
Gold: Living Totem IAA – Kia Brand Vision (Jazzunique)
Silber: Recaro AS at AIX2022 (Studio Bachmannkern)
Bronze: Cariad at IAA Mobility 2021 (Schachzug – Agentur für Markenkommunikation)

Best Stand L
Gold: Hyundai IAA Mobility 2021 (Uniplan)
Silber: Hyundai at CES 2022 (Uniplan)
Bronze: Cariad at IAA Mobility 2021 (Schachzug – Agentur für Markenkommunikation)

Nachwuchskategorie Fresh
Konzept „Vergissmeinnicht“ für StrassenBlues von Carmen Schneider, Praktikantin bei der Agentur Schachzug, und Tobias Indetzki, Auszubildender bei der Agentur Schachzug.

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Susanne Layh

Execution time: 0.0004 seconds

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