Dubai Business Events (DBE), the city’s official convention bureau under the Dubai Department of Economy and Tourism (DET), led efforts to secure a diverse range of high-profile conferences, corporate meetings, and incentive programs in 2024. his growth reflects the city’s ongoing efforts to position itself as a competitive destination for international meetings, conferences, and incentive programs.
Collaboration with Public and Private Sectors
DBE worked with various stakeholders across sectors to capture business events for Dubai. Key events secured include the 2025 WFNS World Congress of Neurosurgery, the 2025 Asia Pacific Cities Summit, and the 2026 Forever Living Global Rally. These events are expected to bring significant numbers of international delegates to the city’s MICE sector and knowledge economy.