IBTM World 2024, held in Barcelona, facilitated over 73,000 pre-scheduled business meetings, a 19% increase from the previous year. Visitor numbers grew by 10%, and the event hosted 18% more Hosted Buyers from over 120 countries. More than 2,350 exhibitors attended the event, making it a key platform for the global business events industry.

Focus on Innovation and Collaboration

The event introduced new features, including the Hotel Pavilion, designed for independent and small hotel groups, and the Forum for Advocacy, which addressed topics such as the economic impact of business events and sustainability. Technological tools like Lead Booster and Colleqt QR streamlined lead generation and information sharing for attendees and exhibitors.

Reports launched during the event, including the IBTM Trends Report and the Global Destination Report, highlighted trends such as talent development, budget stability in developed markets, and the role of business events in supporting local economies.