Events Economy Tracker Q3 2024: Record Revenue Per Delegate

Friday, 13.12.2024

The Business of Events (TBOE) has published its Events Economy Tracker for Q3 2024, showing strong performance indicators for the sector, including record-high revenue per delegate and steady lead times.

As 2024 approaches its conclusion, these metrics indicate a promising trajectory for the events industry. Picture: The Business of Events

The Q3 2024 tracker, based on data from 350 UK venues, highlights significant improvements across key metrics compared to earlier in the year. Revenue per delegate reached a record £150.01, suggesting strong market conditions heading into the year’s final quarter.

Key Insights from Q3 2024

Revenue Per Delegate Hits Record High:
Revenue per delegate, encompassing venue hire, F&B, and additional expenses, rose to £150.01, up significantly from £114.30 in Q1. This milestone reflects robust demand and improved market stability.
Stable Lead Times:
Average booking lead times were 87.26 days, showing resilience despite a slight dip of five days compared to Q2. The trend of booking further in advance is linked to cautiousness around economic uncertainties, including the Autumn budget.
Delegate Attendance Recovers:
Average delegate numbers rose to 57.59, up from 51 in Q1. While attendance figures continue to recover, broader economic concerns, such as inflation and interest rates, have tempered growth.