The results were presented in the organisation’s 2025/2026 Annual Report at its Annual General Meeting on 28 October 2026. Business Events Adelaide attributed its performance to a targeted strategy focused on events with long-term impact in priority sectors including health and life sciences, defence, space, AgTech and advanced manufacturing. The organisation also pursued mid-sized events with up to 1,000 delegates to build on Adelaide’s strengths as a tier-two destination. Beyond delegate spending, estimated at almost $2 million per day for the state economy, these events are expected to foster lasting benefits through research collaborations, partnerships, investment and international visibility.

Business Events Adelaide Strengthens International Strategy

CEO Damien Kitto said the organisation was building on its established domestic position by developing a more consistent presence in key international markets, strengthening relationships and dedicating resources in Adelaide to its highest-priority international bids. Looking ahead, Business Events Adelaide expects continued opportunities to attract interstate and international delegates and showcase the state’s capabilities.