Cvent announced that its MICE sourcing volume in 2024 surpassed pre-pandemic levels, sourcing $16.5 billion through its Supplier Network. Additionally, Venue Directory generated $577 million in confirmed bookings revenue, reflecting a renewed corporate focus on in-person experiences. “MICE business is immensely important to the hospitality industry, driving both high-margin revenue and occupancy rates,” said Bharet Malhotra, Cvent Executive Vice President and Head of Hospitality. “The remarkable growth we saw in 2024 is a testament to the important role in-person experiences continue to play in enabling and accelerating organisational success,” added Jason Gutteridge, Director of Sales & Operations, Venue Directory.

Strong 2025 Trends and Corporate Demand

Initial sourcing trends for 2025 show continued positive momentum, as technology and AI-powered solutions help hotels manage increasing RFP volumes more efficiently. The 2025 Cvent Planner Sourcing Report: Europe Edition indicates that 60% of event planners expect a rise in in-person meetings, underscoring the growing importance of MICE business for driving revenue and occupancy rates worldwide.