boe international is introducing a revised format for two of its established evening events in 2027. The BrandEx Award will be presented on 19 January 2027, one day before the trade fair opens. boe night will follow on 20 January after the first day of the exhibition. By scheduling the events separately, Messe Dortmund is giving each format its own platform within the framework of boe international.

BrandEx Award and boe night strengthen their individual roles

The BrandEx Award will continue to recognise outstanding projects that combine brands, spaces, experiences and communication. The following evening, boe night will provide exhibitors, visitors, agencies, service providers and decision-makers with an opportunity to network and continue discussions from the exhibition in an informal setting. Further details on boe night 2027 will be announced in the coming months.