Three events. In the lead-up to the first Africa Travel Week (28 April – 3 May 2014), Reed Travel Exhibitions (RTE) has announced further details of its exclusive global Hosted Buyer Programme for Africa Travel Week events. Comprising WTM Africa, ILTM Africa and IBTM Africa, Africa Travel Week will host 500 dedicated travel industry buyers and specialists from over 30 key source markets. Following the proven global RTE Hosted Buyer formula, these pre-qualified buyers will meet with their suppliers of choice throughout Africa Travel Week 2014 in over 12,000 pre-scheduled, targeted business meetings.
Craig Moyes, Portfolio Director, Africa Travel Week commented: “Reed Travel Exhibitions has a portfolio of market leading events where the Hosted Buyer format is at the core of the shows. But it’s not about quantity – it is only successful if it is driven by quality and that is where we excel. We will focus our efforts through a global network of specialists in researching, identifying and inviting the highest quality buyers to each of our events, specifically targeting a greater proportion of buyers from established source markets including the US and Europe at Africa Travel Week, as well as emerging international markets including Asia-Pacific and Latin America.”
Attendees at the first ILTM Africa – held in April 2013 in Cape Town – added their support to the success of RTE’s Hosted Buyer Programmes. Veronique Rossouw, Sales and Marketing Manager for The Collection by Liz McGrath said: “It is probably the best event I have attended in South Africa. To have the opportunity to interact with so many new buyers from all corners of the world and additionally showcase Cape Town has been amazing.”