Election. Anja Loetscher new director of the Association Board of the Destination Marketing Association International (DMAI). Starting August 2013 the director of the Geneva Convention Bureau is elected for a three-year term of office at the head of the global trade association.
The aim of the association is to protect and advance the success of destination marketing organizations worldwide. DMAI’s membership includes over 600 official DMOs with more than 4,100 staff members in over 15 countries that command more than $2 billion in annual budgets. DMAI advocates for the professionalism, effectiveness, and significance of destination marketing organizations worldwide.
The Association Board incoming members were chosen on demonstrative contributions, demographic location, budget size, diversity, communication skills, leadership and consensus building. Anja Loetscher is the only European member of the board.