Education. Still wondering whether to come along to the ECM Summer School? We’ve got five good reasons that will make your mind up, so don’t hesitate: grab your last chance to sign up for this year’s ECM Summer School to be held in Bolzano (Italy) from 29th August to 2nd September 2009.
1) To strengthen your position
Economic crises being one of the major influences in the development tourism and meetings industry, we need to focus our effort on educating ourselves. Meeting professionals from different countries all over Europe means getting more information, more experience, more and different approaches and therefore puts you in a stronger position to approach an economically difficult situation.
2) To learn first-hand about environmentally friendly events
The ECM Summer School is going green this year. The whole programme will be an example of green event organisation not only on a theoretical level but also practically speaking, as it will show its participants what the possibilities of hosting a green event are.
3) To get answers
All the Summer School speakers have spent long periods of their professional careers in the meetings industry and have rich experience in this domain. The ECM Summer School is a rare occasion to share in their knowledge and experience and to get answers to various questions you may have.
4) To build up your professional network
Summer School speakers are not the only ones who can bring the right knowledge to you. Summer School students come from different sectors of the meetings industry and that makes the Summer School even more effective. Every business is about contacts and knowing the people you work with and Summer School is a perfect opportunity to start meeting people from the same professional area.
5) To get a recognized qualification in the Meetings Industry
In a joint initiative with DMAI, European Cities Marketing recently launched Destination Pro, a professional development program for entry- to senior-level destination sales and marketing professionals. Sponsored by IMEX, the program is designed to strengthen the knowledge, skills and industry relationships of destination marketers.
To receive the Destination Pro diploma, an individual must be employed by an official DMO (convention bureau or tourism board), and successfully:
· Complete the ECM Summer School
· Complete DMAI’s Destination Sales Training I course
· Complete DMAI’s Destination Sales Training II course
For further information and programme of ECM Summer School click here
