Rimini. BTC 2010, the Italian trade show for the meetings, events, conferences, incentive travel and business tourism industry, came to a successful close on 2 July at the Fiera di Rimini Exhibition Centre, amid the general satisfaction of those present.
The new summer date and the move to Rimini proved to be popular decisions, praised by exhibitors, buyers and visitors alike. In particular, they gave very positive assessments of the exhibition centre,for the quality and modernity of its facilities, its excellent organisation and the many services provided. The decision to host BTC in Rimini proved to be winning,with participants recognising it as the ideal venue for the show: they praised its human scale, which made it easy to get around, its advantages as a seaside resort, which added another dimension to its social programme, and its established conference network, which enabled product and service synergies providing excellent support.
“We are very happy with the show this year, which bore out the innovative choices we made”, said Paolo Audino, Managing Director of Exmedia, the company that organises BTC. “The appointments between exhibitors and buyers went well, the show’s offer was compact but exhaustive, and the buyers were considered to be of high level. Throughout, BTC satisfied the needs of all participants and generated a positive atmosphere, which assured us that we had made the right choices and done some good work. From here, we will seek to relaunch and consolidate the show, setting out in a new direction that increasingly reflects the market and the needs of industry operators and professionals”.
