Business Events Sarawak: performance report 2021

Wednesday, 16.02.2022

Sarawak’s Business Events Concluded 2021 with 77 Million Euros (RM 365 million) in Total Economic Impact.

Photo: Business Events Sarawak

In 2021, Sarawak secured a total of 109 business events with approximately 28,289 new job opportunities from 2020 to 2021. The destination also has secured at least 43,471 delegates over a total of 160,142 delegate days worth RM 193.7 million (41 million Euros) in direct delegate expenditure. 34 events have been converted from physical to virtual, forfeiting the arrival of over 12,000 delegates.

Various initiatives were implemented to support recovery efforts and keep the destination active in the national and international scene; such as the provision of education for the local industry and a proactive approach to collaborating with stakeholders of varying levels. In March 2021, BESarawak launched its incentivised packages to support the sector’s recovery efforts and provide valuable financial and in-kind support to planners. “The incentives and comprehensive support offered are integral to the sector’s rehabilitation,” says BESarawak’s CEO, Amelia Roziman. “Most importantly, these offers are appealing to planners and catering to today’s event needs. Beyond incentives, our team continues to provide pre and post event support to ensure the best possible client experience that reflects Sarawak’s hospitality.”