The white paper, which will explore the ethical implications of AI usage across the global association event industry will also show that 63% of association respondents think governments should legislate on the use of AI in event organising.  However, in a stark contrast to this desire, 65% also think those same governments lack the required knowledge to be able to legislate effectively.

“Not very trustworthy”

Of particular concern for the respondents is the usage and retention of the data obtained by technology companies through AI.  20% of the respondents said that AI technology providers are not very trustworthy, with a further 13% saying not at all trustworthy. As one possible solution, 52% of the respondents are in favour of an International Standard (ISO) to cover the usage of AI in events. 

Although a much smaller data-set, 50% of the corporate event organiser respondents are slightly concerned about the ethical implications of using AI in event organising. 71% think governments should legislate but the same 71% don’t think they have the knowledge to do so.  28% of them have concerns about the technology providers trustworthiness, which is considerably outweighed by the 50% who trust them.

Harnessing the power of AI

“AI is inevitable, and it is already impacting our lives in many ways,” comments Bas Schot, Head of The Hague & Partners Convention Bureau.  “Those individuals and organisations thinking it is something that will not impact them clearly don’t realise just how ingrained it is in our world already.  It is all too easy to just think in terms of generative artificial intelligence, however AI is so much more and we need to harness the power of it in a way that is ethical and positive for everyone.”

Ottawa Tourism’s Vice President, Meeting and Major Events, Lesley Pincombe added: `’We wanted to go beyond discussions about what AI can do, to consider how we should be integrating it into our organisations at a human level.  There is no denying AI can do incredible things.  However, should we allow it; when should we apply the brakes, communicate better and focus on humanity rather than technology?”

The white paper will be available to download from https://thehague.com/conventionbureau/en and https://ottawatourism.ca/en next month.