Seed Labs. Cvent, cloud-based provider of event management solutions, announced the acquisition of Seed Labs, an innovator in mobile applications for consumer and social events. This is Cvent’s first acquisition in its 13-year history. Employees of the privately-owned company will remain in its present location of Austin, Texas. “Cvent’s recent completion of a $136 million private equity round—one of the largest software funding rounds in recent U.S. history—puts us in a unique position to quickly scale our product offerings and expand into new markets,” said Reggie Aggarwal, Founder and CEO of Cvent. “ No doubt about it, they’re the top provider of apps for consumer events like the Kentucky Derby, so we plan to leverage their expertise to make our mark in this space.”
Founded by Todd Rogers and Rick Solner, Seed Labs builds mobile applications primarily for consumer events, such as festivals, concerts and sporting events. “Our new relationship with Cvent combines our skills in mobile apps for consumer events together with the best-known online event management company in the industry,” said Todd Rogers, CEO of Seed Labs. “Clients will now have a complete spectrum of coordinated services under one roof to increase the appeal, excitement and value of their events.” Seed Labs specializes in creating native mobile applications for all major mobile devices, including iPhone, iPad, Android and BlackBerry. Its mobile applications have been downloaded by more than two million people, and have consistently increased attendee participation and sponsor interest at hundreds of high-profile events.
