Currently, Hall is the president and CEO of the Little Rock Convention and Visitors Bureau where she leads over 120 full-time professionals covering all disciplines in sales and services, facility operations, marketing and communications and finance and administration. Her last day with the Little Rock Convention and Visitors Bureau will be March 22, 2022.

In her new role as COO at Destinations International, the tourism veteran will be responsible for the strategic development, implementation, communication and retention of global business and membership initiatives. She will be a member of the organization’s Executive Leadership Team, responsible for working with all departments and team members, with direct impact in all aspects of the organization.

“Gretchen is an experienced and proven leader in our industry and her community,” said Don Welsh, president and CEO of Destinations International. “We have been very fortunate to work with Gretchen in her various roles on our Board of Directors. She has extensive knowledge of our industry, having led the Little Rock CVB for many years and her leadership and passion for the growth of destination organizations will no doubt benefit our members around the world.”

Hall served as Destinations International’s board chair for the 2021-2022 term. Before accepting the position as COO, Hall stepped down as the chair of the association.