Brussels. Destination Marketing Association International (DMAI) – the world’s largest association for destination marketing organisations, has recently announced the addition of a new European Policy Environment workshop to its 2009 Leadership Forum – Europe programme, one of the most important gatherings for industry professionals in Europe. This addition enhances the already high-quality education and networking opportunities offered by the programme.

Taking place from 14 to 16 October 2009 in the vibrant and modern city of Glasgow, Scotland, the Leadership Forum – Europe provides a unique, high-level interactive platform for key players in the destination marketing industry. CEOs, Presidents, and Executive/Managing Directors of Convention Bureaus and Tourism Boards from throughout Europe will meet to discuss and exchange strategic views and ideas on the challenges affecting the industry in Europe as well as share best practices and proven solutions for attracting new business to their destinations.

“With the programme of this year’s Leadership Forum – Europe, DMAI is committed to not only delivering a programme that is high quality in its content, but this forum is truly becoming a platform for the European destination marketing leadership. I especially look forward to the debate about the impact of EU policies and legislation on our industry. I can’t afford to miss this event!”, says Charles-Eric Vilain XIIII, Managing Director of Lille Convention Bureau and Chair of DMAI’s European Advisory Council. www.destinationmarketing.org