The Digital Tourism Think Tank (DTTT) renewed its support for city destinations by strengthening the existing cooperation with European Cities Marketing (ECM). Members of both organisations now benefit from four new areas of cooperation, including a new online group dedicated to Cities, „The Future of Urban Tourism“.

Members now benefit from new programmes, including quarterly Trends Chats, exploring fresh perspectives in a new format. ECM will also collaborate on DMO Journeys, an initiative from the DTTT going behind the scenes into the work of destinations. This offers members a chance to follow the journey to transformation over time, as cities work through their recovery process.

Other areas of collaboration include strengthened cooperation on research and events, with the DTTT’s CEO, Nick Hall, providing information on global destination trends to the ECM Community at upcoming ECM Conferences. Later in the year, following the success of X Festival in 2020, both partners have committed to a strong focus on urban tourism at this year’s event through joint cooperation, with a co-authored programme segment, focusing on the questions being asked by ECM Members.

This new partnership kicked off with the first Trends Chat on April 29, where the DTTT discussed the Future of Urban Tourism with perspectives from Paris and Dublin. The free one hour chat can still be watched on video.

“With the announcement of this new programme of activities with our longest standing partner, we are really excited about this new collaboration.” said Nick Hall, CEO of the DTTT. “ECM is committed to the ‘power of community’ to build collaborative advantage by sharing, learning, meeting“, said Petra Stušek, President of European Cities Marketing.