Ukraine. “Win With The Lion” was the title of a conference in Lviv that took place from 15th to 17th November 2010. The conference focused on public and private partnerships and how these partnerships work in terms of organisation and operation. It presented to the audience best practice case studies as well as destination marketing and visitor servicing activities. The content of the seminar was split into two main parts. The first one covered the marketing of a city as an urban tourism destination and the second one dealt with enhancing the quality of the visitor experience. From the onset, European Cities Marketing (ECM) has assisted the conference organiser – the tourism department of Lviv, headed up by Oksana Myskovich. This assistance has come in the form of speakers drawn from the ECM network and advice on the theme of the conference as well as the scope and content of individual presentations. Moreover, the very first idea for the Lviv conference came from Wolfgang Kraus, a long-time ECM supporter and former acting director of the Vienna Tourist Board. The conference is now to be held annually.
