Roadshow. Reed Travel Exhibitions is hosting a roadshow around Ecuador to help educate the country’s travel and tourism industry on new technology trends and innovations. The RTE Talks roadshow – brought to Ecuador by two of RTE’s key portfolios; leisure portfolio World Travel Market and meetings and incentive portfolio IBTM – will include three events in major cities in July 2014.
The series of three talks entitled Travel Technology and new Meeting Industry Trends are being held in the cities of Ecuador – Guayaquil on 21st July, Cuenca on 23rd July and Quito on 25th July – with further plans to host RTE Talks in other countries around the world over the coming months.
The talks will help update and inform the Ecuadorian tourism and MICE industries how to best utilise new technologies, such as Google Glass. The invite-only RTE Talk will attract up to 30 suppliers from hotels, DMCs and venues along with 15 buyers from a range of tour operators, PCOs and incentive houses, all from the local market.
Tourism Minister Sandra Naranjo is encouraging tourism to the country, with the hope of making it a primary industry and becoming a major source of GDP. Naranjo commented: “The axes of management are safety, destinations, quality, connectivity and promotion, in order to guarantee supply and tourism demand.” Naranjo’s arrival within the Ministry of Tourism will bring fresh ideas to continue with the promotion of Ecuador and the idea to transform tourism in to the main source of non-oil revenues.