Barcelona. EIBTM is set to showcase a selection of the top innovations, set to impact the meetings industry. The exclusive feature will be showcased as part of the new interactive Innovation Zone at EIBTM 2013, taking place 19-21 November in the Fira Gran Via, Barcelona.

The EIBTM Innovation Zone is dedicated towards providing an educational, inspirational and interactive experience for all EIBTM attendees who will have the opportunity to discover, play and experience the top innovations set to impact and revolutionise the industry.

Included in the latest innovations is COVR’s ‘cmWalkTrue’ which is a tool that has been created for virtual exhibitions based on 360° photography, using real-life images taken onsite in a Google Street ViewTM –like environment. Visitors will be able to digitally visit the virtualised version of the EIBTM Innovation Zone and envision how cmWalkTrue can be used to virtualise full exhibitions or venues for online representation.

Another of the meetings industry’s top innovations is Eventisimo’s ‘Sunflower Graphic’ which is the ultimate interactive virtual experience. It is the unification of the digital and physical world, mixing high-quality software-generated content with live surroundings, and allowing the user to interact with virtual world by moving his body.

More information about the innovation zone, visit www.eibtm.com/izone