EUREKA: ACCOR Debuts the New Meetings Concept

Tuesday, 01.12.2009
Liverpool. The four-star Novotel Liverpool Centre Hotel opened its doors in a prime location near Paradise Street. Style-led, with a design to appeal to business and leisure travellers alike, Novotel Liverpool Centre is a showcase for the latest Novotel developments. The hotel embodies Novotel’s determination to deliver quality service, cutting edge design and technological innovation. […]

Liverpool. The four-star Novotel Liverpool Centre Hotel opened its doors in a prime location near Paradise Street. Style-led, with a design to appeal to business and leisure travellers alike, Novotel Liverpool Centre is a showcase for the latest Novotel developments.

The hotel embodies Novotel’s determination to deliver quality service, cutting edge design and technological innovation. The opening is the culmination of an upgrade programme, which has seen the transformation of the UK portfolio in recent months. Novotel Liverpool Centre is the 32nd opening in the UK for Accor’s four-star contemporary hotel brand and joins the other stylish hotels in the chain all situated close to business hubs and tourist attractions.

The twelve-story building is conveniently located on Hanover Street, a stone’s throw away from the thriving Paradise Street district of Liverpool. It’s also in close proximity to John Lennon Airport at just under six miles away and a ten-minute walk from the stunning Waterfront, the BT Convention Centre and Echo Arena.   On arrival at Novotel Liverpool Centre, guests will be able to enjoy a seamless experience with the exclusive new self check-in and check out service.

Styled by Belgian interior designer Patrick Dumont, each of the 209 Novation rooms is designed to a high specification – fresh, spacious, beautifully considered bedrooms, complete with modern soft furnishings, bath and separate shower. All rooms feature Novotel’s latest in room entertainment system. Novotel Liverpool Centre is offering an all-inclusive, 24-hour package at only £12.99 (14.40 euros), which includes unlimited blockbuster movies and music on demand, hard-wired, high speed internet access and connection for MP3 players.

Eureka – a new meeting concept: The hotel is expected to be  major venue for conferences and functions, with a dedicated conference floor offering nine conference rooms and the pioneering EUREKA concept. Eureka is a novel, all-inclusive meeting room set to revolutionise the meeting environment and encourage the free flow of creativity. The Eureka room features unconventional and flexible ergonomic furnishings combined with state-of-the-art technology tools to inspire fresh thinking. Eureka also lets conference organisers enjoy the choice of an à la carte and/or buffet menu within the meeting space, another instance of Novotel’s commitment to offering the guest flexible choices.

Karelle Lamouche of Accor says “Novotel Liverpool Centre is set to raise the bar in the MICE sector with the launch of Eureka, Novotel’s brand new meeting room concept.  We’ve created a unique modular space specifically designed for brainstorming. The Eureka room incorporates everything from the latest equipment to comfortable, stylish furnishings and à la carte dining.  We will progressively introduce the Eureka concept throughout all our hotels with major meeting facilities.”

Novotel Liverpool Centre also features Novotel’s custom-designed dining option – Elements – a popular food concept, which gives guests the ultimate in choice.  Elements also includes the very successful TV Dining – where single diners can sit in their own specially designed “pods” and relax and watch TV whilst they dine in the restaurant.

There are currently over 400 Novotel Hotels globally, with 32 hotels in the UK, including Novotel Liverpool Centre.  Accor Hospitality is one of the world’s leading global hotel groups with over 4,000 hotels in 90 countries and provides accommodation to suit all budgets from the low-cost Etap hotel to the contemporary three and four-star Novotel and the more luxurious five-star Sofitel. www.accor.com