Europalco produced DREAMMEDIA’s ‘What’s Next?’ event

Friday, 15.03.2024

EUROPALCO, the largest provider of solutions for events and shows in Southern Europe, showcased its expertise in creating immersive and interactive experiences at the What's Next? event organised by DREAMMEDIA, a pioneer in Portugal in the Out-of-Home (OOH) advertising sector.

Photo: Europalco

What’s Next?, held at the Sala Tejo of the Altice Arena, marked the 20th anniversary of DREAMMEDIA and excellence in OOH advertising. It was attended by more than 800 participants and provided a glimpse into the future of outdoor advertising in Portugal and around the world.

Europalco played a crucial role in ensuring the success of the event by providing a series of services, such as audio-visuals, stage set-up, various furniture, hanging screens and backdrops. The company deployed around 50 professionals to organise and execute the celebration to perfection.

The event aimed to “create a mini-city” and involved participants in various scenarios, showcasing the products and services offered by DREAMMEDIA. Beyond the traditional, the event offered an immersive and interactive experience with performances by renowned Portuguese artists. The event also featured key speakers, including Tom Goddard, President of the World OOH Organization, sharing valuable insights on global sector trends.

Europalco deployed a main screen, a 12m x 06m LW P3.9, which delivered stunning visual effects, complemented by 85” LCD screens from DREAMMEDIA. Christie Spyder X20 1608 and PVP video server were used for video processing and show control, ensuring a smooth and captivating visual experience for the audience.

DREAMMEDIA used the occasion to present innovative initiatives, such as the launch of Portugal’s first 100% programmatic platform, DREAMMEDIA ADS. This platform allows advertisers to create flexible and highly targeted campaigns, revolutionising the way outdoor advertising engages audiences.

The event also saw the inauguration of Lisbon Gate, the largest digital billboard in the country, strategically located at the main entry point to Lisbon and guaranteeing more than 3.5 million monthly impressions.

Pedro Magalhães, CEO of Europalco, said: “Our mission is to provide creative, technological, innovative and 100% customised solutions that guarantee successful and memorable results. Collaborating with DREAMMEDIA on What’s Next? allowed us to showcase our commitment to delivering exceptional event production services.”