Megatrends. The German Convention Bureau today released findings from “Meetings and Conventions 2030: A study of megatrends shaping our industry” at the IMEX America in Las Vegas. According to Matthias Schultze, Managing Director of the German Convention Bureau, “The meetings industry is an economic driver for nations all over the world. As an innovation leader, we envision this megatrends study helping players in the industry develop a future-oriented strategy that can generate business and economic success.”
The comprehensive study revealed the following top five megatrends:
Schultze further named “sustainable development” as well as “demographic change, feminization and diversity”. He added, “We already have plans to further study these trends to determine how our value proposition should evolve to maintain Germany’s reputation as a world-leading meeting destination.” The survey was conducted by the Institute for Futures Studies and Technology Assessment (IZT) on behalf of the German Convention Bureau. The multidimensional research project leveraged the best of the behavioral sciences, and consisted of desktop research, online surveys, in-person interviews, scenario workshops and more.
