IBTM will now provide a platform for destinations & suppliers in the Asia Pacific region. IBTM Asia Pacific aims to bring together some of the best-known suppliers and event planners from the region and the world for two days of pre-arranged one-to-one business meetings, underpinned by the same matchmaking technology utilised for all IBTM events.

Vasyl Zhygalo, Portfolio Director, IBTM, states: “The Asia Pacific market is among the fastest growing in the world. The region’s MICE industry is expected to grow at a CAGR of 8.6% to reach $441.1 billion by 2025. We are confident that now is the right time to showcase the wealth of opportunity in culturally diverse region.”

Discussing the bid process, Zhygalo said: “Hong Kong’s bid was notable for the city’s outstanding tourism recovery pace and ever-growing momentum. We were impressed by the significant investment into the already world-class infrastructure, as well as support by local government, which makes placing business in the Greater Bay Area – and the wider Asia Pacific region, easy. Hong Kong is the choice destination for IBTM Asia Pacific, considering the city’s longstanding status as a hub for the region’s MICE industry. We are absolutely delighted to partner with HKTB for what promises to be an exceptional event.”

IBTM Asia Pacific will take place in the spring of 2025. Venue and dates will be announced in due course. For more information, you can visit the IBTM Asia Pacific website.