HSMAI Europe, the European branch of the Hospitality Sales and Marketing Association International (HSMAI), a leading advocate for intelligent, sustainable revenue growth in the hospitality industry, has named Kostas Ioannidis as its Sales Advisory Board Chair for the year 2024. Kostas Ioannidis, currently serving as Sales Director, Global Sales Europe, at IHG Hotels & Resorts, boasts an impressive 25-year career in the hospitality sector. His appointment underscores HSMAI Europe’s commitment to promoting excellence in sales and marketing practices within the industry.

With a wealth of experience and expertise, Kostas Ioannidis brings valuable insights and leadership to the advisory board. Throughout his career, he has consistently demonstrated exceptional strategic vision and a deep understanding of sales dynamics in the hospitality sector. His track record of driving revenue growth and fostering innovation in sales practices positions him as a pivotal figure in guiding the initiatives of the HSMAI Sales Advisory Board.

In his new role, Kostas Ioannidis will play a key part in shaping the direction of HSMAI’s efforts to promote excellence in sales within the hospitality sector. He will contribute to the development and implementation of strategies aimed at enhancing sales effectiveness and fostering sustainable revenue growth. His appointment reflects HSMAI Europe’s commitment to driving forward the industry’s standards and practices, ensuring its continued success and competitiveness in the global market.