Barcelona. According to the EIBTM Global Industry Trends and Market report meeting professionals have begun to recognise that it has become much easier to extend the impact of an event beyond the four walls of the meeting room and that hybrid events can multiply an event’s impact and can even attract new attendees for future events. The report is compiled annually by Rob Davidson, EIBTM Industry Analyst and Senior Lecturer in Events Management at The University of Greenwich in London and identifies key trends for the meetings and incentives market.
