IBTM World 2022: Focus on Creating Culture

Wednesday, 31.08.2022

The leading global event for the meetings and events industry will include the introduction of IBTM Cultural Roadshows.

Cultural roadshows will explore how destinations use their unique cultures to create huge potential for events; photo: IBTM World.

The IBTM World 2022 will take place from November 29th to December 1st in Fira, Barcelona. One of the main topics will be “Culture Creation” – including the introduction of “IBTM Cultural Roadshows”. Designed to showcase different cultural destinations around the world, the roadshows will explore how destinations use their unique cultures to create huge potential for events.

“Business events are back to fill the gap they left, but they have also stepped up to fill the new gap that’s appeared: the place where business culture lives. This year, we’re looking at how the technology we are using, the experiences we are creating, and the destinations we are visiting create limitless cultures for businesses and incredible potential for events and deliver the opportunity for better business results”, said David Thompson, Event Director IBTM World.

The Knowledge Programme will focus on the event’s core cultural theme and include session tracks on connections, business, careers, brands and experiences. The networking events will reflect the unique culture of different destinations, including the hugely popular Networking Hour on the show floor, Club Night, and the Welcome Reception.

“I am delighted that the theme for this year’s IBTM World is ‘Culture Creation’ as we are really lucky in London to have a such a diverse and accessible cultural offering with the greatest number of free museums and art galleries in the world. We are really looking forward to exhibiting with our sustainable hotel, venue and DMC partners at IBTM World on the London Convention Bureau Stand. We will be running several ‘What’s New’ and ‘How to Do London’ interactive presentations to not only inspire hosted buyers but to discuss how we and our partners can help them with practical and hands on support to fit all budgets and ROI objectives”, said Barbara Jamison-Woods, Head of Europe, Convention Bureau at London & Partners.

This year, the Corporate Buyer Programme and the Association Programme will already take place the day before the official start of the event, on Monday, November 28th.

You can register for the event here: https://www.ibtmworld.com/en-gb/take-part.html

Susanne Layh