Over 4,700 approved buyers from 110 countries are due to attend IBTM’s flagship show, which returns to Fira, Barcelona from November 28 to 30. The organisers have confirmed that 60,000 pre-scheduled appointments have been made via the matchmaking platform this week.
An array of new and returning exhibitors will join this year, including Backstage Production Group, Los Angeles Tourism & Convention Board, Qondor, Visit Houston, Mexico, Costa Rica Convention Bureau, Jakarta, Hong Kong Tourism Board, Macao, and Choice Hotels International.
Creating Culture
IBTM World’s #culturecreators campaign has expanded this year to place additional emphasis on empowering events professionals to forge communities, make valuable connections, design incredible experiences, and create culture with their own events. To underline the important role of event professionals in creating culture, IBTM will launch its new ‘Culture Creators Report’ on day three at 12.30.
The IBTM World Trends report 2024 will also be revealed at the show, tackling issues like sustainability, technology, personalisation, diversity and inclusion and the emergence of AI.
The education programme will this year feature several new-look stages and themes such as community building, diversity and inclusion, and the future of tech and innovation. Three eminent keynotes from within and outside of the industry will kick-off each day.
Welcome Party & Club Night
The Welcome Party, which takes place within the venue at the end of day one, will this year celebrate Barcelona’s beautiful waterfront and beaches, with installations, dazzling entertainment, a live band, and a ‘sea to table’ menu. Networking Hour will see the show floor come to life with culture and festivities at the end day two, with hospitality planned from Denmark, Paris, Aruba, Hong Kong, Canada, Croatia, Malaysia, and many others. Club Night will this year return to Opium on the evening of day two. IBTM badge holders receive free entry to the club until 2am.
IBTM World takes place in Barcelona from Tuesday, 28 to Thursday, 30 November 2023.
