ICCA and the UN Tourism have forged a partnership agreement aimed at advancing sustainability within the global meeting industry. This collaboration marks a pivotal moment, with ICCA being officially recognized as the UN Tourism partner for business events across all UN Tourism platforms and initiatives. The agreement affirms the influence and transformative potential of the business events sector, positioning it as a key driver for socio-economic progress worldwide.

For ICCA, the partnership represents the outcome of years of work in strengthening ties with the UN Tourism. The organization has long advocated the role of business events as a catalyst for economic growth and legacy initiatives on a global scale. Now, ICCA and the UN Tourism bring together a combination of expertise, resources, and a shared commitment to fostering collaboration and innovation in the industry.

ICCA CEO Senthil Gopinath expressed his enthusiasm, noting that this collaboration has been a strategic goal for ICCA for quite some time. “We know how intrinsically linked the world of business events and tourism are, but this formal partnership gives us privileged access to each other’s communities.” UN Tourism Secretary-General Zurab Pololikashvili echoed this sentiment, emphasizing the growing economic importance of business events within the tourism sector.

In a time of international uncertainty, ICCA’s appointment as the UN Tourism’s chosen partner in promoting international meetings reaffirms the shared belief in the transformative potential of cross-border collaboration. Both organizations have extended invitations to industry stakeholders, governmental bodies, and the wider global community to join them on their journey.